The Impact in the Data
When strategy meets execution, the numbers speak for themselves.
12 releases
715+ tickets completed
5 Years together
+18.5% increase in sessions
Milestones & Wins
We didn't just keep the lights on; we pushed boundaries. Here are the defining moments of our partnership this year:
Foundational retheme
Modernize the site architecture by migrating to an OS 2.0-native theme, decoupling legacy, custom logic into apps, and implementing metaobjects to streamline content scalability.
Use of Moonshot AI
For A/B testing.
UGC on site
(Tolstoy)
Simplify bundling & discounts
Consolidate bundling through Recharge; Utilize Checkout Blocks for advanced discounting and validation.
GWP updates for Wicked campaign
Searchanise replacement with Search and Discovery
From the Team <3
Building for Farmacy is personal for us. Here is what the team is most proud of:
“The evolution of the site this year, from the earthy new color palette and updated product packaging & photography to the fully modern Shopify theme launching in 2026 have been exciting changes visually and with respect to ease of managing the site. Looking forward to seeing how Farmacy grows in 2026!”
Summer Sights
“I am very excited about the new theme coming in early Q1! This is a big jump forward in terms of technical gains, eliminates a ton of theme bloat and puts more flexibility and control in Farmacy's teams hands. Additionally, I'm looking forward to turning up the dial on CRO to optimize UX journeys, turn more out of the site from a revenue and acquisition perspective, and push creative boundaries to bring the farm-to-skin vibe into the theme and incorporate elevations to the 2026 product launches to strengthen brand equity, product excitement and drive engagement!”
Jay McHugo
